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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582| Title: | Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance |
| Authors: | Mohanty, Sandeep Kumar |
| Keywords: | Brand Resonance Multinational Corporations Cross-cultural Advertising Message Advertisement |
| Issue Date: | Sep-2015 |
| Publisher: | IIT, Kharagpur |
| Gov't Doc #: | NB15298 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582 |
| Appears in Collections: | Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB15298_ABSTRACT.pdf | 48.28 kB | Adobe PDF |  View/Open | |
| NB15298_Thesis.pdf Restricted Access | 4.34 MB | Adobe PDF | View/Open Request a copy |
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