Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
Title: Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
Authors: Mohanty, Sandeep Kumar
Keywords: Brand Resonance
Multinational Corporations
Cross-cultural Advertising
Message
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Issue Date: Sep-2015
Publisher: IIT, Kharagpur
Gov't Doc #: NB15298
URI: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
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