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Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
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Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
Mohanty, Sandeep Kumar
URI:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
Date:
2015-09
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Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
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