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  4. Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
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dc.contributor.authorMohanty, Sandeep Kumar-
dc.date.accessioned2015-11-19T10:45:04Z-
dc.date.available2015-11-19T10:45:04Z-
dc.date.issued2015-09-
dc.identifier.govdocNB15298-
dc.identifier.urihttp://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582-
dc.language.isoenen
dc.publisherIIT, Kharagpuren
dc.subjectBrand Resonanceen
dc.subjectMultinational Corporationsen
dc.subjectCross-cultural Advertisingen
dc.subjectMessageen
dc.subjectAdvertisementen
dc.titleImpact of Standardization and Adaptation of Television Advertisements on Brand Resonanceen
dc.typeThesisen
Appears in Collections:Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance

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