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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Mohanty, Sandeep Kumar | - |
dc.date.accessioned | 2015-11-19T10:45:04Z | - |
dc.date.available | 2015-11-19T10:45:04Z | - |
dc.date.issued | 2015-09 | - |
dc.identifier.govdoc | NB15298 | - |
dc.identifier.uri | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582 | - |
dc.language.iso | en | en |
dc.publisher | IIT, Kharagpur | en |
dc.subject | Brand Resonance | en |
dc.subject | Multinational Corporations | en |
dc.subject | Cross-cultural Advertising | en |
dc.subject | Message | en |
dc.subject | Advertisement | en |
dc.title | Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance | en |
dc.type | Thesis | en |
Appears in Collections: | Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance |
Files in This Item:
File | Description | Size | Format | |
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NB15298_ABSTRACT.pdf | 48.28 kB | Adobe PDF | ![]() View/Open | |
NB15298_Thesis.pdf Restricted Access | 4.34 MB | Adobe PDF | View/Open Request a copy |
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