1. DSpace at My University
  2. 2. Ph.D Theses of IIT Kharagpur
  3. Vinod Gupta School of Management

Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance Collection home page

Author: Sandeep Kumar Mohanty
Guide: Prof. Sangeeta Sahney
Department of Vinod Gupta School of Management
Indian Institute of Technology, Kharagpur
September, 2015

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2015-09Impact of Standardization and Adaptation of Television Advertisements on Brand ResonanceMohanty, Sandeep Kumar
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1

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