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Department Store Personality: Scale Development, Antecedents and Impact on Consumer-based Retailer Equity
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Department Store Personality: Scale Development, Antecedents and Impact on Consumer-based Retailer Equity
Das, Gopal
URI:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1757
Date:
2012-09
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Department Store Personality: Scale Development, Antecedents and Impact on Consumer-based Retailer Equity
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