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Department Store Personality: Scale Development, Antecedents and Impact on Consumer-based Retailer Equity

Department Store Personality: Scale Development, Antecedents and Impact on Consumer-based Retailer Equity

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Author : Gopal Das
Guide : Professor Kalyan Kumar Guin and Dr. Biplab Datta
Vinod Gupta School of Management Indian Institute of Technology Kharagpur September 2012