IDR - IIT Kharagpur

Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty

Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty

Parida, Rashmi Ranjan
URI: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11327
Date: 2018-01

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