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Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty

Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty

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Author: Rashmi Ranjan Parida
Supervisor: Dr. Sangeeta Sahney
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
January, 2018