Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty

dc.contributor.author	Parida, Rashmi Ranjan
dc.date.accessioned	2022-06-23T10:25:16Z
dc.date.available	2022-06-23T10:25:16Z
dc.date.issued	2018-01
dc.identifier.govdoc	NB16088
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11327
dc.language.iso	en	en_US
dc.publisher	IIT Kharagpur	en_US
dc.subject	Rural market	en_US
dc.subject	Psychographics	en_US
dc.subject	Sociographics	en_US
dc.subject	Brand loyalty	en_US
dc.subject	India	en_US
dc.title	Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty	en_US
dc.type	Thesis	en_US