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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/4535| Title: | Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer-Customer Relationship Outcomes |
| Authors: | Deb, Madhurima |
| Keywords: | Customer Relationship Proneness AMOS 4 Relationship Marketing Customer Retention Orientation |
| Issue Date: | Apr-2008 |
| Publisher: | IIT, Kharagpur |
| Gov't Doc #: | NB13403 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/4535 |
| Appears in Collections: | Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer... |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB13403_Abstract.pdf | 134.69 kB | Adobe PDF |  View/Open | |
| NB13403_Thesis.pdf Restricted Access | 3.55 MB | Adobe PDF | View/Open Request a copy |
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