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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/4535Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Deb, Madhurima | |
| dc.date.accessioned | 2015-08-10T07:14:50Z | |
| dc.date.available | 2015-08-10T07:14:50Z | |
| dc.date.issued | 2008-04 | |
| dc.identifier.govdoc | NB13403 | |
| dc.identifier.uri | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/4535 | |
| dc.language.iso | en | en |
| dc.publisher | IIT, Kharagpur | en |
| dc.subject | Customer Relationship Proneness | en |
| dc.subject | AMOS 4 | en |
| dc.subject | Relationship Marketing | en |
| dc.subject | Customer Retention Orientation | en |
| dc.title | Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer-Customer Relationship Outcomes | en |
| dc.type | Thesis | en |
| Appears in Collections: | Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer... | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB13403_Abstract.pdf | 134.69 kB | Adobe PDF |  View/Open | |
| NB13403_Thesis.pdf Restricted Access | 3.55 MB | Adobe PDF | View/Open Request a copy |
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