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Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer... Collection home page

Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer-Customer Relationship Outcomes

Author: Madhurima Deb
Guide: Prof. Gautam Sinha
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur
April, 2008

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2008-04Customer Relationship Management (CRM) Practices in Indian Retailing Sector- Focused Study on Retailer-Customer Relationship OutcomesDeb, Madhurima
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1

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