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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1585| Title: | Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia |
| Authors: | Mishra, Pallabi |
| Keywords: | Customer Nokia |
| Issue Date: | Jun-2012 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB14609 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1585 |
| Appears in Collections: | Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB14609_Abstract.pdf | 450.15 kB | Adobe PDF |  View/Open | |
| NB14609_Thesis.pdf Restricted Access | 2.45 MB | Adobe PDF | View/Open Request a copy |
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