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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia Collection home page

Author : Pallabi Mishra
Guide : Prof Biplab Datta
VINOD GUPTA SCHOOL OF MANAGEMENT INDIAN INSTITUTE OF TECHNOLOGY KHARAGPUR
JUNE 2012

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
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2012-06Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of NokiaMishra, Pallabi
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1

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