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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia
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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia
Mishra, Pallabi
URI:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1585
Date:
2012-06
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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia
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