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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446| Title: | Consumer Purchase Decision-Making at the Base of the Pyramid |
| Authors: | Choudhury, Nanda |
| Keywords: | Consumer decision-making Base of the pyramid Consumer vulnerability Transaction cost Constrained brand selection |
| Issue Date: | Mar-2021 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB17008 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446 |
| Appears in Collections: | Consumer Purchase Decision-Making at the Base of the Pyramid |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB17008_Abstract.pdf | 75.1 kB | Adobe PDF | View/Open | |
| NB17008_Thesis.pdf Restricted Access | 3.36 MB | Adobe PDF | View/Open Request a copy |
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