Consumer Purchase Decision-Making at the Base of the Pyramid Collection home page

Author: Nanda Choudhury
Supervisors: Prof. Biplab Datta and Prof. Srabanti Mukherjee
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
March, 2021

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Issue DateTitleAuthor(s)
2021-03Consumer Purchase Decision-Making at the Base of the PyramidChoudhury, Nanda
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