Please use this identifier to cite or link to this item:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choudhury, Nanda | - |
dc.date.accessioned | 2022-07-22T11:34:20Z | - |
dc.date.available | 2022-07-22T11:34:20Z | - |
dc.date.issued | 2021-03 | - |
dc.identifier.govdoc | NB17008 | - |
dc.identifier.uri | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446 | - |
dc.language.iso | en | en_US |
dc.publisher | IIT Kharagpur | en_US |
dc.subject | Consumer decision-making | en_US |
dc.subject | Base of the pyramid | en_US |
dc.subject | Consumer vulnerability | en_US |
dc.subject | Transaction cost | en_US |
dc.subject | Constrained brand selection | en_US |
dc.title | Consumer Purchase Decision-Making at the Base of the Pyramid | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Consumer Purchase Decision-Making at the Base of the Pyramid |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NB17008_Abstract.pdf | 75.1 kB | Adobe PDF | View/Open | |
NB17008_Thesis.pdf Restricted Access | 3.36 MB | Adobe PDF | View/Open Request a copy |
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