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  4. Consumer Purchase Decision-Making at the Base of the Pyramid
Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446
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dc.contributor.authorChoudhury, Nanda-
dc.date.accessioned2022-07-22T11:34:20Z-
dc.date.available2022-07-22T11:34:20Z-
dc.date.issued2021-03-
dc.identifier.govdocNB17008-
dc.identifier.urihttp://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446-
dc.language.isoenen_US
dc.publisherIIT Kharagpuren_US
dc.subjectConsumer decision-makingen_US
dc.subjectBase of the pyramiden_US
dc.subjectConsumer vulnerabilityen_US
dc.subjectTransaction costen_US
dc.subjectConstrained brand selectionen_US
dc.titleConsumer Purchase Decision-Making at the Base of the Pyramiden_US
dc.typeThesisen_US
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