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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304| Title: | Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity |
| Authors: | Sijoria, Charu |
| Keywords: | Antecedents Consumer-based brand equity Electronic word of mouth Hotel industry Price premium |
| Issue Date: | Nov-2018 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB16213 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304 |
| Appears in Collections: | Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB16213_Abstract.pdf | 6.68 kB | Adobe PDF | View/Open | |
| NB16213_Thesis.pdf Restricted Access | 2.81 MB | Adobe PDF | View/Open Request a copy |
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