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Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity Collection home page

Author: Charu Sijoria
Supervisor: Prof. Srabanti Mukherjee
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
November, 2018

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2018-11Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand EquitySijoria, Charu
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1

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