1. DSpace at My University
  2. 2. Ph.D Theses of IIT Kharagpur
  3. Vinod Gupta School of Management
  4. Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity
Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSijoria, Charu-
dc.date.accessioned2022-01-04T07:15:23Z-
dc.date.available2022-01-04T07:15:23Z-
dc.date.issued2018-11-
dc.identifier.govdocNB16213-
dc.identifier.urihttp://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304-
dc.language.isoen_USen_US
dc.publisherIIT Kharagpuren_US
dc.subjectAntecedentsen_US
dc.subjectConsumer-based brand equityen_US
dc.subjectElectronic word of mouthen_US
dc.subjectHotel industryen_US
dc.subjectPrice premiumen_US
dc.titleAntecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equityen_US
dc.typeThesisen_US
Appears in Collections:Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity

Files in This Item:
File Description SizeFormat 
NB16213_Abstract.pdf6.68 kBAdobe PDFView/Open
NB16213_Thesis.pdf
  Restricted Access		2.81 MBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.