Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance

dc.contributor.author	Mohanty, Sandeep Kumar
dc.date.accessioned	2015-11-19T10:45:04Z
dc.date.available	2015-11-19T10:45:04Z
dc.date.issued	2015-09
dc.identifier.govdoc	NB15298
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/5582
dc.language.iso	en	en
dc.publisher	IIT, Kharagpur	en
dc.subject	Brand Resonance	en
dc.subject	Multinational Corporations	en
dc.subject	Cross-cultural Advertising	en
dc.subject	Message	en
dc.subject	Advertisement	en
dc.title	Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance	en
dc.type	Thesis	en