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Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials
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Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials
Dash, Amarendra Kumar
URI:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1699
Date:
2012-01
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Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials
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