Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials

dc.contributor.author	Dash, Amarendra Kumar
dc.date.accessioned	2013-02-21T05:17:11Z
dc.date.available	2013-02-21T05:17:11Z
dc.date.issued	2012-01
dc.identifier.govdoc	NB14665
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/1699
dc.language.iso	en	en
dc.publisher	IIT Kharagpur	en
dc.subject	Advertising	en
dc.subject	Strategy	en
dc.subject	India	en
dc.title	Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials	en
dc.type	Thesis	en