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Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

Vivek, Kittur Prathamesh (IIT Kharagpur, 2022-03)

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Author
- Vivek, Kittur Prathamesh (1)
Subject
- B2B Loyalty (1)
- Brand Image (1)
- Business-to-Business (B2B) (1)
- Buyer-Seller Relationship (1)
- Service-Based Brand Image (1)
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Date Issued
- 2022 (1)
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