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Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

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Author: Kittur Prathamesh Vivek
Supervisors: Dr. Swagato Chatterjee and Dr. Amit Upadhyay
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
March, 2022

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Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

Vivek, Kittur Prathamesh (IIT Kharagpur, 2022-03)

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Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

Role of Brand Loyalty and Brand Image in Business-To-Business Relationships

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