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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/12535| Title: | Role of Brand Loyalty and Brand Image in Business-To-Business Relationships |
| Authors: | Vivek, Kittur Prathamesh |
| Keywords: | Buyer-Seller Relationship Business-to-Business (B2B) Brand Image Service-Based Brand Image B2B Loyalty |
| Issue Date: | Mar-2022 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB17556 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/12535 |
| Appears in Collections: | Role of Brand Loyalty and Brand Image in Business-To-Business Relationships |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB17556_Aabstract.pdf | 12.99 kB | Adobe PDF | View/Open | |
| NB17556_Thesis.pdf Restricted Access | 2.1 MB | Adobe PDF | View/Open Request a copy |
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