Role of Brand Loyalty and Brand Image in Business-To-Business Relationships Collection home page

Author: Kittur Prathamesh Vivek
Supervisors: Dr. Swagato Chatterjee and Dr. Amit Upadhyay
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
March, 2022

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2022-03Role of Brand Loyalty and Brand Image in Business-To-Business RelationshipsVivek, Kittur Prathamesh
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1