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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10905| Title: | Socialization Agents and Their Impact on Consumer Decision Making |
| Authors: | Saha, Mahasweta Das |
| Keywords: | Consumer socialization Peer communication Social media Online shopping platforms Pre-purchase |
| Issue Date: | Aug-2019 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB16512 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10905 |
| Appears in Collections: | Socialization Agents and Their Impact on Consumer Decision Making |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB16512_Abstract.pdf | 8.33 kB | Adobe PDF | View/Open | |
| NB16512_Thesis.pdf Restricted Access | 3.37 MB | Adobe PDF | View/Open Request a copy |
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