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  4. Socialization Agents and Their Impact on Consumer Decision Making
Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10905
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dc.contributor.authorSaha, Mahasweta Das-
dc.date.accessioned2022-04-12T04:36:23Z-
dc.date.available2022-04-12T04:36:23Z-
dc.date.issued2019-08-
dc.identifier.govdocNB16512-
dc.identifier.urihttp://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10905-
dc.language.isoenen_US
dc.publisherIIT Kharagpuren_US
dc.subjectConsumer socializationen_US
dc.subjectPeer communicationen_US
dc.subjectSocial mediaen_US
dc.subjectOnline shopping platformsen_US
dc.subjectPre-purchaseen_US
dc.titleSocialization Agents and Their Impact on Consumer Decision Makingen_US
dc.typeThesisen_US
Appears in Collections:Socialization Agents and Their Impact on Consumer Decision Making

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