DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10779| Title: | Role of Electronic Word of Mouth on Consumer’s Purchase Intention |
| Authors: | Roy, Gobinda |
| Keywords: | Electronic word of mouth eWOM valence eWOM content Online purchase intention Source credibility |
| Issue Date: | Jun-2019 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB16450 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10779 |
| Appears in Collections: | Role of Electronic Word of Mouth on Consumer’s Purchase Intention |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB16450_Abstract.pdf | 88.66 kB | Adobe PDF | View/Open | |
| NB16450_Thesis.pdf Restricted Access | 1.55 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.