Role of Electronic Word of Mouth on Consumer’s Purchase Intention Collection home page

Author: Gobinda Roy
Supervisor: Dr. Biplab Datta
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
June, 2019

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2019-06Role of Electronic Word of Mouth on Consumer’s Purchase IntentionRoy, Gobinda
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1