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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10777| Title: | Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape |
| Authors: | Arora, Sourabh |
| Keywords: | Showrooming Webrooming Anticipated regret Online risk Multichannel Self-efficacy |
| Issue Date: | Jul-2019 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB16449 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10777 |
| Appears in Collections: | Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB16449_Abstract.pdf | 36.19 kB | Adobe PDF | View/Open | |
| NB16449_Thesis.pdf Restricted Access | 1.39 MB | Adobe PDF | View/Open Request a copy |
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