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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia
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Browsing Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia by Author "Mishra, Pallabi"

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Evaluating the Antecedents and Consequences of Customer Based Brand Equity- The Case of Nokia

Mishra, Pallabi (IIT Kharagpur, 2012-06)

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