Creation of Interpretive Communities through Contextual Priming and Perception Manipulation in Print Advertisements

dc.contributor.author	Banik, Gobinda
dc.date.accessioned	2022-12-09T05:10:37Z
dc.date.available	2022-12-09T05:10:37Z
dc.date.issued	2022-03
dc.identifier.govdoc	NB17395
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/12193
dc.language.iso	en	en_US
dc.publisher	IIT Kharagpur	en_US
dc.subject	Advertisement	en_US
dc.subject	Audience	en_US
dc.subject	Image	en_US
dc.subject	Interpretive community	en_US
dc.subject	Text	en_US
dc.title	Creation of Interpretive Communities through Contextual Priming and Perception Manipulation in Print Advertisements	en_US
dc.type	Thesis	en_US