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Creation of Interpretive Communities through Contextual Priming and Perception Manipulation in Print Advertisements

Creation of Interpretive Communities through Contextual Priming and Perception Manipulation in Print Advertisements

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Author: Gobinda Banik
Supervisors: Prof. Priyadarshi Patnaik and Prof. Jayashree Chakraborty
Department of Humanities and Social Sciences
Indian Institute of Technology Kharagpur, India
March, 2022