Consumer Purchase Decision-Making at the Base of the Pyramid

dc.contributor.author	Choudhury, Nanda
dc.date.accessioned	2022-07-22T11:34:20Z
dc.date.available	2022-07-22T11:34:20Z
dc.date.issued	2021-03
dc.identifier.govdoc	NB17008
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/11446
dc.language.iso	en	en_US
dc.publisher	IIT Kharagpur	en_US
dc.subject	Consumer decision-making	en_US
dc.subject	Base of the pyramid	en_US
dc.subject	Consumer vulnerability	en_US
dc.subject	Transaction cost	en_US
dc.subject	Constrained brand selection	en_US
dc.title	Consumer Purchase Decision-Making at the Base of the Pyramid	en_US
dc.type	Thesis	en_US