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2. Ph.D Theses of IIT Kharagpur
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Vinod Gupta School of Management
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Consumer Purchase Decision-Making at the Base of the Pyramid
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Browsing Consumer Purchase Decision-Making at the Base of the Pyramid by Subject

Browsing Consumer Purchase Decision-Making at the Base of the Pyramid by Subject

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Subject
Base of the pyramid [1]
Constrained brand selection [1]
Consumer decision-making [1]
Consumer vulnerability [1]
Transaction cost [1]

Now showing items 1-5 of 5

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