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Consumer Purchase Decision-Making at the Base of the Pyramid
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Consumer Purchase Decision-Making at the Base of the Pyramid
Choudhury, Nanda
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IIT Kharagpur
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2021-03
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Author
Choudhury, Nanda (1)
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Base of the pyramid (1)
Constrained brand selection (1)
Consumer decision-making (1)
Consumer vulnerability (1)
Transaction cost (1)
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2021 (1)
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