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2. Ph.D Theses of IIT Kharagpur
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Vinod Gupta School of Management
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Socialization Agents and Their Impact on Consumer Decision Making
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Browsing Socialization Agents and Their Impact on Consumer Decision Making by Subject

Browsing Socialization Agents and Their Impact on Consumer Decision Making by Subject

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Subject
Consumer socialization [1]
Online shopping platforms [1]
Peer communication [1]
Pre-purchase [1]
Social media [1]

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