IDR - IIT Kharagpur

Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity

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dc.contributor.author Sijoria, Charu
dc.date.accessioned 2022-01-04T07:15:23Z
dc.date.available 2022-01-04T07:15:23Z
dc.date.issued 2018-11
dc.identifier.govdoc NB16213
dc.identifier.uri http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304
dc.language.iso en_US en_US
dc.publisher IIT Kharagpur en_US
dc.subject Antecedents en_US
dc.subject Consumer-based brand equity en_US
dc.subject Electronic word of mouth en_US
dc.subject Hotel industry en_US
dc.subject Price premium en_US
dc.title Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity en_US
dc.type Thesis en_US


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