Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity

dc.contributor.author	Sijoria, Charu
dc.date.accessioned	2022-01-04T07:15:23Z
dc.date.available	2022-01-04T07:15:23Z
dc.date.issued	2018-11
dc.identifier.govdoc	NB16213
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304
dc.language.iso	en_US	en_US
dc.publisher	IIT Kharagpur	en_US
dc.subject	Antecedents	en_US
dc.subject	Consumer-based brand equity	en_US
dc.subject	Electronic word of mouth	en_US
dc.subject	Hotel industry	en_US
dc.subject	Price premium	en_US
dc.title	Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity	en_US
dc.type	Thesis	en_US