dc.contributor.author | Sijoria, Charu | |
dc.date.accessioned | 2022-01-04T07:15:23Z | |
dc.date.available | 2022-01-04T07:15:23Z | |
dc.date.issued | 2018-11 | |
dc.identifier.govdoc | NB16213 | |
dc.identifier.uri | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10304 | |
dc.language.iso | en_US | en_US |
dc.publisher | IIT Kharagpur | en_US |
dc.subject | Antecedents | en_US |
dc.subject | Consumer-based brand equity | en_US |
dc.subject | Electronic word of mouth | en_US |
dc.subject | Hotel industry | en_US |
dc.subject | Price premium | en_US |
dc.title | Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity | en_US |
dc.type | Thesis | en_US |