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Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity

Antecedents of Positive Electronic Word of Mouth and Their Impact on Consumerbased Brand Equity

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Author: Charu Sijoria
Supervisor: Prof. Srabanti Mukherjee
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
November, 2018