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http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/13803| Title: | Trust Based Adoption of Innovative New Products and Its Relevance to New Product Development Process |
| Authors: | Mukherjee, Jaydeep |
| Keywords: | Product Development Commercial Success Decision Making Proceedure Consumer Needs Commercial Communication |
| Issue Date: | Oct-2005 |
| Publisher: | IIT Kharagpur |
| Gov't Doc #: | NB13346 ; NB13345 |
| URI: | http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/13803 |
| Appears in Collections: | Trust Based Adoption of Innovative New Products and Its Relevance to New Product Development Process |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB13346_Abstract.pdf | 2.63 MB | Adobe PDF | View/Open | |
| NB13346_Thesis.pdf Restricted Access | 9.8 MB | Adobe PDF | View/Open Request a copy |
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