Please use this identifier to cite or link to this item: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/13280
Title: Factors Affecting Buyer-Seller Relationship Sustainability in Small and Medium Enterprises in India
Authors: Dhall, Punyaslok
Keywords: Relationship Marketing
Small and Medium Enterprises
Business to Business
Trust in Supplier
Trust in Salesperson
Dependence on Supplier
Issue Date: Jun-2013
Publisher: IIT Kharagpur
Gov't Doc #: NB14791
URI: http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/13280
Appears in Collections:Factors Affecting Buyer-Seller Relationship Sustainability in Small and Medium Enterprises in India

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