1. DSpace at My University
  2. 2. Ph.D Theses of IIT Kharagpur
  3. Vinod Gupta School of Management

Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty Collection home page

Author: Rashmi Ranjan Parida
Supervisor: Dr. Sangeeta Sahney
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
January, 2018

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1
Issue DateTitleAuthor(s)
2018-01Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand LoyaltyParida, Rashmi Ranjan
Collection's Items (Sorted by Submit Date in Descending order): 1 to 1 of 1

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