Traffic Congestion In Urban Areas Has Become A Major Concern To Transportation Professionals. Traffic Congestion Is Temporal And Spatial In Nature. In The Recent Years, There Has Been An Emerging Trend Of Providing Real Time Traffic Information To Trip Makers As A Measure For Temporal And Spatial Management Of Congestion. Among Various Types Of Traffic Information System, The Variable Message Sign (Vms) Board Is Recognized As The Most Cost-Effective Advanced Traveler Information System (Atis) Commonly Used By Traffic Controllers For Providing Information To Trip Makers. The Suitability And Effectiveness Of Traffic Information Greatly Depends On The Behaviour Of Trip Makers. Although, Many Studies Have Been Reported On The Suitability And Effectiveness Of Traffic Information In Developed Countries, There Is Little Information Available On Trip Makers’ Behaviour Under Traffic Information In Developing Countries Like India. In The Present Work, An Investigation Is Carried Out On Two Types Of Vms Based Traffic Information (Called As Traffic Information Ti-I And Ti-Ii). In Traffic Information Ti-I, Instantaneous Travel Time Alone (I.E. A Single Item In Quantitative Format) Is Considered As Traffic Information, Whereas Both Instantaneous Travel Time And Its Variation Level (I.E. A Combination Of Both Quantitative And Qualitative Format) Are Considered As Traffic Information In Ti-Ii. A Single Vms Board Is Assumed To Display Traffic Information At A Junction Of Two Alternative Traffic Corridors Connecting Two Catchments. An Appropriate Case Study Of Two Alternative Urban Traffic Corridors Is Considered. The Impact (In Terms Of Valuing Of Attributes) And Effectiveness (In Terms Of Likely Benefit To Traffic Stream In A Dynamic Paradigm) Of Traffic Information Are Investigated On Two Types Of Trip Maker, Namely Private Car And Taxi. For Valuing Attributes Of Traffic Information, The Stated Choice Data Collected From Trip Makers Is Analyzed By Developing Multinomial (Mnl) And Random Parameter Logit (Rpl) Models. The Effect Of Socioeconomic And Trip Characteristics On Valuation Is Also Investigated In Rpl Models. The Effectiveness Of Traffic Information In Terms Of Congestion Management At Corridor Level Is Investigated By Assignment Of Traffic In A Dynamic Paradigm. Dynamic Traffic Assignment (Dta) Models Are Developed To Represent Traffic Operation Under No-Traffic-Information And Traffic Information Scenarios. Several Sets Of Dta Model Runs Are Taken Using Synthetic Demand Data Generated On The Basis Of Observed Traffic Movements. The Benefits From Traffic Information Are Analyzed Using Journey Time, Vehicle Split On Alternative Corridors And Vehicle-Minute Travel.