IDR - IIT Kharagpur

Trust Based Adoption of Innovative New Products and Its Relevance to New Product Development Process

Trust Based Adoption of Innovative New Products and Its Relevance to New Product Development Process

 

Author: Jaydeep Mukherjee
Supervisor: Prof. Kalyan K Guin
Department of Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
October, 2005

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