IDR - IIT Kharagpur

Examining the Impact of Culture on Potential Adopters’ Perceptions towards Green Innovation: A Study of Electric Two-wheeler Purchase in India

Examining the Impact of Culture on Potential Adopters’ Perceptions towards Green Innovation: A Study of Electric Two-wheeler Purchase in India

 

Author: Sujit Kumar Ray
Supervisor: Dr. Sangeeta Sahney
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
June, 2023

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