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Triggers of Aspirational Consumption at the Indian Base of the Pyramid: An Emergent Perspective

Triggers of Aspirational Consumption at the Indian Base of the Pyramid: An Emergent Perspective

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Author: Abhinav Srivastava
Supervisor: Dr. Srabanti Mukherjee
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
September, 2021