IDR - IIT Kharagpur

The Impact of Religious Affiliation and Religious Commitment on Consumer Decision-Making Styles

The Impact of Religious Affiliation and Religious Commitment on Consumer Decision-Making Styles

 

Author: Mallika Nawal
Supervisor: Prof. Biplab Datta
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
June, 2014

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